Victoria secret

Logo of Victoria's Secret Victoria's Secret is a retail marketer of women's clothing and beauty products, but is most recognizable as a marketer of lingerie. Victoria's Secret had sales of more than US$ 2.4 billion through their 900 retail stores in the United States in 2005.[1] Contents 1 History 1.1 Fashion show 1.2 Victoria's Secret PINK 2 See also 3 References 4 External links History The company was founded in 1979 by Roy Raymond, an ambitious graduate of Stanford University. After struggling to find success working in a corporation, he decided to start his own company in San Francisco, California, USA. After borrowing about $80,000, he opened the very first Victoria's Secret store in southern outskirts of San Francisco. In its first year, the sales reached an impressive half million dollars, which enabled him to open four additional stores. In 1982, however, the company faced financial struggles, and he was forced to sell it to The Limited Inc. in 1982. It is now owned by The Limited's successor company, Limited Brands. Since the takeover the company has been based in Columbus, Ohio, though it has at times sought to foster an image of being British. Raymond eventually committed suicide in 1993, jumping off the Golden Gate Bridge. Supermodel Gisele Bündchen poses for Victoria's Secret All stores of Limited Brands are corporately owned. Victoria's Secret products are also available through the catalog business, Victoria's Secret Direct, with sales of approximately US$870 million. The company gained notoriety in the 1990s after it began to use supermodels in their advertising and fashion shows; prominent supermodels featured by Victoria's Secret include Alessandra Ambrosio, Tyra Banks, Ana Beatriz Barros, Gisele Bündchen, Naomi Campbell, Laetitia Casta, Selita Ebanks, Isabeli Fontana, Izabel Goulart, Eva Herzigova, Bar Refaeli, Adriana Lima, Karolína Kurková, Petra Němcová, Frederique van der Wal, Heidi Klum, Veronica Varekova, Lindsay Frimodt,Sarah Mills, Tricia Helfer, and Fernanda Tavares. The "Victoria's Secret Angels" are the models with contracts to Victoria's Secret. Many other models appear in the catalog that appear as part of campaigns. Fashion show Supermodel Karolina Kurkova struts down the runway of Victoria's Secret in 2005. The company made history in 1999 with the first televised appearance of the Victoria's Secret Fashion Show. The web broadcast, one of the first mass market Internet programs, drew 1.5 million viewers, with many others unable to view the show. The fashion show was advertised on the Super Bowl. Annually, Victoria's Secret also stages a fashion show that is televised later in the year. The show is generally held in the New York Armory on Lexington Avenue, and attracts hundreds of celebrities and entertainers. In the past, most of the clothing exhibited was not available to the general public, but in 2005 the show was specifically redesigned to feature clothing available to the general public through the catalogue. Victoria's Secret PINK In July, 2004, company executives launched Victoria's Secret PINK, a lineup of loungewear, sleepwear, and intimate apparel geared towards college undergraduates. [2] Alessandra Ambrosio was named the line's spokesperson. Pink models tour the country at college campuses. The company markets to youth through MySpace, partnerships with MTV, and youth-oriented blogs. In 2006, Ashlee Simpson was named as the spokesmodel for Pink, making it the first time that a non-fashion model is a spokesperson of any VS brand. Victoria's Secret is considering building individual Pink stores in the future to further differentiate the brand and compete with other youth clothing brands such as Wet Seal and Forever 21. See also List of Victoria's Secret models References ^ Victoria’s Secret launches new line in LA ^ Victoria's Secret teams up with coeds External links Victoria's Secret Official Site Victoria's Secret Pink Victoria's Secret at Myspace Victoria's Secret at Limited Brands Victoria's Secret at Supermodels Victoria's Secret: An overview and history Victoria's Secret Model An expanded history Victoria's Secret commercial Search Term: "Victoria%27s_Secret" Categories: Companies based in Ohio | Underwear brands | Limited Brands

Third robbery in a week at a Victoria's Secret